Lawyers and SEO Don’t Mix
There is no doubt about it, lawyers need to get online presence to be better. A lawyer can have as many cases as he or she wants if the online presence is improved. This is the reason why a lot of lawyers are dabbling in SEO. While SEO may not as complicated as the law, but it may be tricky. Engaging in SEO may not be the best thing for lawyers. There is nothing that is simple with SEO. SEO for lawyers may be not the right idea at the moment. It is expected for SEO for lawyers to backfire if the attorneys are going to do it. It is best to find it out.
If you are too boring, chances are you may end up getting the jury to sleep. Not that you are a boring lawyer. Web writers may not be great and too boring to people that they tend to sleep. It can be a disaster if you are not able to tell them what you want to say before they fall asleep. This is a classic failure of SEO for lawyers. We have to face reality, humans in general, have short attention spans. The limits of the attention span may be within 15 minutes. It seems the goldfish has a better attention span. Worse, new studies show that the human attention span is going down. Look at search engines, they give the results right away since viewers don’t have the time to look and wait. Turn to the standards when you create content on the web. This means the paragraphs are short and there are plenty of white spaces. The law school may have a different approach in writing. Now we realize why SEO for lawyers, where lawyers are ones behind can be a bad thing. When writing on the web, you may instead go against the established rules of writing. Lawyers doing SEO for lawyers can surely be a disaster.
You have to do research on the keywords. Keyword research is completely different from the legal research you may be accustomed to. It is also important to choose the right keyword. It may be a bad thing not to choose the right keyword as it may not cause things to rank better. Keyword research is one thing that you need to realize to become successful in SEO.
If you do SEO, you need to have plenty of attention. You need to take a look at the analytics to be successful. You need to know how important anticipating things are. They solve problems before it becomes a problem.
Lawyers may know the law, but the cyberspace is a different court. You may lose your social life than engaging in SEO. Ranking better is best done by the experts and not by the lawyer. Make sure to understand the value of SEO experts and for lawyers to stick on what they do best.